3 advantages of creating a social media directory in higher education

1A social media directory is a list of the social media platforms available for specific organizations or individuals. On a college or university campus, this directory should have a list of the departments, colleges, and organizations that have and actively use social media. Many schools around the country use social media directories to keep track of every organization online platform in the same place. Potential students can use these directories to follow pages and see what organizations and colleges are on that campus. There are many advantages to social media directories, but three advantages for higher education include the:

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Three reasons why a social media campaign can help sell burritos

download.jpegEveryone loves a good burrito, but more and more the question is: Chipotle’s or Qdoba’s? While their burritos are similar, their social media practices are not! A social media campaign can assist any company because it will coordinate marketing efforts to help increase social media engagement and help everyone realize there are more options in burritos! Qdoba is a big competitor of Chipotle and has been doing a #UnitedByFlavor campaign. They understand that everyone is unique, but we all can be united by flavor. Here are three reasons why the #UnitedByFlavor campaign is helping Qdoba sell burritos. This campaign:

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Why merely having social media isn’t enough, just ask Chipotle!

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In our digital age, just having social media isn’t enough; companies actually need to use it. Companies can look bad when they are not posting on social media since their users are not going to feel engaged. Consistency is important to users and without users, you are invisible on social media. Chipotle does not seem to understand the true importance of having a strong presence on most social media platforms. Continue reading “Why merely having social media isn’t enough, just ask Chipotle!”